Is Blogging About Already Popular Topics A Bad Idea?

Is Blogging About Already Popular Topics A Bad Idea?

If you are a regular reader of this blog, you may have noticed that here recently, the couple of topics I chose to write about is saturated – in the sense that, the same topics have already been blogged about and discussed by a lot of other bloggers in one form or another.

Now; don’t get me wrong here. It is not that I don’t have or can’t think of any unique subject to talk about. I got plenty of those. Besides, I don’t know if it is just me or what? I always find a lot of things that other bloggers have missed to address, even on some popular topics which are often addressed and discussed all around the blogosphere.

What inspired me to write this post is an email I received yesterday from one of my blog readers. In the email he mentioned that the recent articles which got published here, particularly, tags and categories and do follow nofollow have already been talked about by hundreds of bloggers out there. He went as far as saying that I was hijacking contents from other bloggers. Well, needless to say, I was a little offended at first when I read the email. But now when I think about it, I want to thank him for motivating me to write this post.

So, why do I still talk about these already discussed topics? Before I jump into defending my blogging actions, I want to present forward a question here;

What is blogging all about?

Blogging is really not just about writing what needs to be written. It is about presenting topics and discussions that are going to help the present and future audience of the blog. Bloggers work hard to be creative in order to provide more accurate, helpful and informative materials regarding the topic under their radar.

Bloggers write about what they have seen, learned and experienced with passion. And most important of all, they strive forward to provide information better than others and capitalize on what their blogging counterparts have missed to address.

They aggregate, analyze, categorize, research and present news, reviews, facts and figures from around the web, that are going to be significant for their audience – even if it means talking about a topic that a lot of others have already talked about!

So WTF is content hijacking or regurgitating?

Now if my blog reader had read my posts thoroughly and even compared them with articles written by other bloggers on the same topic; he would have figured out that the things I emphasize on or the way I present my views regarding the subject matter is totally different. Of course, the universal facts and the technical stuffs are not going to change but I have clearly added value by offering what others have failed to offer.

Yes, creating unique contents is of utmost importance. I don’t disagree with my reader there. But what really makes the content unique?

If you really think about it; most of the topics that is blogged and discussed about is hardly a unique topic. I don’t know about the actual statistics but from what I think more than 98% of the time, the discussion revolves around the topic that someone else or the blogger himself/herself has already talked about before, in one form or another. This means less than 2% of the topics that bloggers talk about in their posts are totally unique.

The truth is knowledge goes around in a cycle just like everything else in the universe does. New becomes old and old becomes new again. Old becomes new, when you as a blogger put your own unique spin, experience and angle to the topics under discussion. This is what makes it unique, interesting and fuels your readers desire to read more of what you have to offer.

In conclusion;

Everything including knowledge goes around in a cycle. The blogger’s exclusive perspective, creativity and his/her own experience regarding the topic is what makes the old topic new again; this is what makes it unique and fresh again no matter how many have already talked about it before.

What do you think? Do you agree or disagree with me here?

Please feel free to comment down below and share your thoughts on this. Plus, if you like this article Tweet it, share it in Facebook or your favorite social media outlets.

Here’s to your successful online endeavor!

-Adam Paudyal.

Before you go...

21 Responses to Is Blogging About Already Popular Topics A Bad Idea?

  1. Lye Kuek Hin says:

    Hi Adam,

    Great point. Just because other blogger has covered the topic doesn’t mean we are unable to write about it. They have written about it but we haven’t.

    We have our own views, voice and personality in the post. People come to our blog not only for quality content, they are also here to interact with us. They need to like our voice and person before they like our content.

    I write about blogging tips, any topic that i can think of is well cover at Problogger and DailyBlogTips. But i can give my own take towards the subject. I don’t expect new blogger to dig the archives of Problogger to read every post.

    To blog about an already popular topic is not a bad idea at all. To blog an already popular topic without your own take is indeed a bad idea.

    Thanks for sharing this great post brother.

    Lye Kuek Hin recently posted..The 6 Fundamental Steps To Finding Profitable Affiliate Programs To PromoteMy Profile

    • Adam Paudyal says:

      Lye, I really like the way you put it man. Blogging about already popular topic is not a bad idea. Blogging without your own personality is! Personality is definitely the key to make your blog posts sticky (O:

  2. Patricia says:

    Hi Adam

    A post I published a few weeks ago speaks about this lol Not in the same way, but pointing out that some things I have shared have been a new revelation to some newbies, but are not new to experienced bloggers. So the old becomes new again.

    Also, I have seen some similar posts to mine, that have been posted some time after I have. I don’t believe these posts were copied, they were just trending topics that are being discussed.

    Also as you rightly point out, you give your unique voice to the topic and as it is your blog, it is up to you what you post. I didn’t feel when you spoke on your last topic that you had copied others and I am a regular visitor here and on many other blogs as you know.

    The only proviso I would say with discussing topics that have been shared a lot. There needs to be something unique that hasn’t been said, so that you do keep your readers interested. That goes for all of us when we decide to write and post.

    Keep being you Adam. You can’t please everyone and I have had a couple of not very nice emails in the past. Compared to all my regular readers, they were not significant, but there weren’t pleasant either! Thanks for keeping it read Adam. Appreciated.

    Patricia Perth Australia
    Patricia recently posted..Create Impact- Not Traffic SpikesMy Profile

    • Adam Paudyal says:

      I did read your post Pat and did learn a lot from it. It also helped me gather some ideas for this post as you can probably tell. Trending topics..Exactly; that is how I look at it as well.

      Plus, you are very right. It is my blog and I can post whatever (O:…hey, I really like that…

      I believe it all boils down to intermingling your own story, experience and personality to the topics under the radar. This is what makes the audience interested and come back for more..And yeah! definitely gotta keep it real.

      Thanks Pat. You are so awesome!

  3. [...] This post was mentioned on Twitter by Daniel Sharkov and Adam Paudyal, Findmyblogway. Findmyblogway said: RT @AdamPaudyal Is Blogging About Already Popular Topics A Bad Idea? [...]

  4. Adrienne says:

    Hi Adam,

    Well, I really enjoyed your post and I also totally understand where you are coming from. My blog is the same way. I write content based on what I’m either learning at the moment, something people keep asking me about or I have learned something new about the topic.

    I had one comment the other day from a regular reader who said that she enjoys reading my posts because although the topics have been discussed before other places, I seem to be able to explain them better so after visiting a lot of different sites, we finally “got it” just from reading my posts.

    Plus, sometimes we phrase things totally different and we all know that things are constantly changing online. So, repetitive content is sometimes necessary! That’s just my opinion that is.

    So I appreciate the post and I really enjoyed it. Thank you!

    Adrienne recently posted..Are You Making Any Money Online YetMy Profile

    • Adam Paudyal says:

      Exactly; No 2 bloggers are alike in terms of how they add personality to their posts.

      Things are constantly changing online. You know; new becomes old, old becomes new and then there are other new trends that pop out frequently. So, it is like a knowledge cycle that is constantly revolving. Repetitive contents also helps refine what is important and what is fluff – I agree!

      Thanks Adrienne. I am glad you enjoyed this post.

      Talk to you later!

  5. James M says:

    I think every blogger needs to make a choice: write for your audience, or write for your niche/internet. I’ve chosen to write for my audience, so I may cover topics already discussed elsewhere. This doesn’t bother me because I think I have something important to add to the conversation. If you want to focus on your niche, then you probably need to be more original to stand out from the crowd. I think that it is virtually impossible to be 100% original these days.

    I say keep doing what you’re doing, because I’m sure all your readers will agree with me when I say you’re doing a great job.

    • Adam Paudyal says:

      Hey James, my man!

      I think we are definitely on the same page here.

      It is not the topic that matters but the way you present it to your audience is what makes the difference. If you really think about it; even when writing for a niche, you are going to have to cover topics that is already being discussed by others. Unless of course the niche is 100% unique and untapped; which I think is never the case unless the niche is about a product that just got released and nobody knows about it yet (O: What are the chances of that happening…?

      Thank you for your kind and inspiring words brother!

  6. John McNally says:

    There’s nothing new under the sun Adam. Whatever you write about has been done before, however your topic may be useful to a new visitor. As you said knowledge goes around in cycles. The new visitor will always benefit, and the blogger who is long in the tooth, will also need reminding of some basic information that he had probably forgotten.

    Some people may read the same topic twenty times before the information finally sinks in, and it was your spin on the topic that created the moment of epiphany.

    Leamington Spa, England
    John McNally recently posted..Blind Get Rich Quick SchemeMy Profile

    • Adam Paudyal says:

      John; nice to see your comments here again brother! I always enjoy reading your thoughts and insights.

      You are so right. Some people do need to read about the same topics before they finally get it. Heck my experience about do follow and no follow, which I mentioned in my post above, is a perfect example here.

      So far, we all seem to agree that our own unique story, perspective, experience and overall spin is what makes old topic new again. I guess you are right, there is nothing new under the sun (O:

      Talk to you later!

  7. Sandeep says:

    Hey Adam,

    I agree with your thoughts… even if a topic has been written about.. that does not mean that you cannot write about it… else, in that case there would be no space for new bloggers as there is already an information overload on the internet….

    As someone has said above, your personality, views and opinions are always your own… So go ahead and feel free to write what you want…
    Sandeep recently posted..Outbrain WordPress PluginMy Profile

    • Adam Paudyal says:

      Sandeep; First of all I would like to welcome you to my blog and really appreciate you taking time to comment.

      I am glad you agree man. If you think about it your own unique personality, story and thoughts is really what makes the topic under discussion unique and significant to your audience; even if the topic has already been discussed by several hundred other bloggers! Right? This holds true as long as you can portray the topic in a way that is loved by your audience.

      Thanks man. Hope to see you around more often!

  8. Brandon says:

    I agree, and actually I remember making this point in a blog comment somewhere a year ago ;) . It’s all about saying the same thing in a unique way, because you can’t really say something “new” as everything has already been said already.
    Brandon recently posted..Guest Blogging Contest- Win 50 Ad BannersMy Profile

    • Adam Paudyal says:

      Brandon; Appreciate you taking time to leave your insights here man.

      Well, I feel the same way except the fact that not everything has already been said. If you really think about it there are new things that are popping up on a daily basis; new softwares being made, new trends being set, people using new tactics and so on. However I do believe that these new things still only sum up to less than 2 percent of what bloggers talk about.

      Thanks buddy. Talk to you later!

  9. Hi Adam, I have to agree with the idea that there is almost nothing totally original unless you make it up yourself. If you are writing about blogging as you often do, obviously others are going to write about the same topics. Accusations of hijacking are totally over the top unless he caught you plagarizing or something which I know you wouldn’t do.

    Just because somebody wrote about something doesn’t mean I read it. For example, I never read anything about categories so I didn’t know what they were for until your post on them.
    Jennifer Barry recently posted..My One Year BlogiversaryMy Profile

    • Adam Paudyal says:

      Hey Jennifer;

      Right! I think we are on the same page here. You know the funny thing is some of the bloggers talk a lot about how you have to be original and content hijacking, regurgitation is real bad…and next thing you know 99 percent of their blog posts does exactly that. You know, I don’t really understand!

      I am glad the tags and categories post was useful Jen. Really appreciate your support and comments.

      You take care!

  10. Yes Adam we all in the comment sections agree and say with you that it is the uniqueness of expressing that counts. If we are working in the same industry,things have to be the same, but with a new twist wit your added touch.

    Keep up the good work

    Fran A
    Fran Aslam From Onlinewriter recently posted..Most Blog Comments Take A Lot More Than Content WritingMy Profile

    • Adam Paudyal says:

      Hello Fran!

      It is the uniqueness and the presentation that counts not the topic and how many times it has been talked about.

      Thanks for the support as always Fran.
      You take care!

  11. I do think that blogging about a popular topic is a good idea, simply since it increases the chance that people would be willing to read it.

    That’s why for example on several of my blogs I write about the – iPad – because writing about the iPad or about the iPad apps is popular. Also when a lot of people have one, chances are that they might actually write comments – on posts – about it. Besides since I had one in my hands I was so enthousiastic about it that I just had to write about this – Super Electronic Gadget – on my Blog, infact on several of my Blogs!

    Especially as an – Affiliate Marketeer – I also did put an Affiliate Link with it, since it’s alway’s a lot easier to (pre) sell something that is already selling. Because it would cost a tremendous amount of (Marketing) Effort to be able to let people walk into a different direction than they are already walking. So why not just start by looking in what direction they are currently walking?

    All the Best,
    To your Happy – Popular Topic Blogging – Inspiration,
    HP van Duuren recently posted..Super Electronic Gadgets for Online EntrepreneursMy Profile

  12. [...] talks about the importance of not regurgitating popular content.  He has some great points… and I am in breach. First of all the Charlie Sheen ”thing “ is [...]

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