Core Audience And Your Brand: 2 Turtle Doves In A Pear Tree.

How essential are guest posts to build up your blog’s brand and how do they affect your core audience? The idea for this blog post sparked off from the conversation Murray and I had in his recent article Exploitation: The Dirty Secret To Win The Web.

Ok, now you are probably thinking, what’s up with the headline for today’s post? What does 2 turtle doves in a pear tree got to do with your core audience and your brand? I bet you have heard that famous ‘12 day of Christmas’ song. I just figured I would borrow the second verse and configure it a little bit Anyway, you are going to get their relation as soon as you read the rest of this post.

Core audience and your brand:

There is no doubt that the relation between your brand and your core audience is the key for your blog’s success. But how exactly do your core audience impact your brand and how important is this for your blog’s success?

First of all, how do you define your core audience? Your definition of the core audience may be a little different from mine but overall, they should be pretty similar. Your core audiences are the ones that have been around since you started your brand. They are the ones that come read your posts first thing in the morning. They are your followers that have seen your highs, lows and the progress over time. They are the ones who are ready to turn into your loyal customers in a matter of seconds.

Your brand is the key to your marketing success online. It is, in fact, your ability to influence your core audience by sending out positive vibe along with your personality. How much power your brand really holds depend on how effective is your branding strategy. And one of the effective branding strategies is to enable guest posts.

Guest posts and how they impact your brand:

Check out some of your favorite blogs that you really used to enjoy once because of the personality showered by the author of the blog. Now you don’t enjoy them as much because you can hardly see the blog owner’s personality. Instead, all you see is a mundane site packed with information that has been regurgitated by hundreds of bloggers numerous times.

If you are building your own blog, there comes a point when you have to ask yourself if you should build your brand involving other writers as well. There is no definite yes or no answer to this. You really have to look at a bigger picture here and try to look at the true value of your brand and ways to enhance it.

Building relations with other bloggers by guest posts can be very effective. Taking a lot of guest posts sure does help build up your brand. But this diminishes the value and the uniqueness once relayed by you as a publisher. Your regular readers might remember you as the person behind the brand but if you rarely post, the people that come afterwards are going to see your blog through the guest author’s voice. This can really kill your brand.

Does this mean guest posts are bad for your brand?

Take a look around the blogosphere and check out some of the popular, established blogs. There are some exceptions but what you usually see is a site flooded with guest posts. Often seems like this is almost inevitable part of the whole blogging process. Is this the true nature of blogging?

It seems to me that there is a trend in blogosphere, especially in the make money online and blogging niche, where there is a special relation between the popularity of the blog and the number of guest posters they have.

Once you start publishing more than 90 percent of the blog posts as guest posts, your brand may seem to grow in the positive direction but you are going to alienate your core audience. The audience who love you because of your joyous personality in your blog posts, are going to be disappointed.

This is bad news for your brand. Many successful entrepreneurs strongly believe that leaving the core audience behind makes your business an average business. The fun and edgy businesses are the ones that remember the support they got from their core audience.

I am not saying that you should not take guest posts at all? Guest posts are important as they do add value to your brand. But it is wise to ensure that the posts in your blog reflect your brand positively and effectively. Effectively communicating who you are through your brand can really have a long term positive effect in your blog. It all depends on how you want to develop your brand but never underestimate the importance of your core audience.

The key is to have a balance. Still keep it your blog, with your own unique personality so that your audiences know who is behind it. Be sure to use guest posts that only add value to your brand. If you take sloppy guest posts just for the sake of having posts in your blog, you can really tarnish your brand forever.

Your brand cannot be improved without the participation of your core readers as branding really exists within the mind of your audience. It can be positively and negatively changed depending on how you portray your brand to be.

To differentiate yourself from your competition in any niche, you need to be able to address the needs of your core audience. Special relations with your core audience highly impacts the effectiveness of your brand. The personality behind the brand and strategically controlling your branding message can give your blog the opportunity to stand out of the crowd.

Do you get the relation between your core audiences, your brand and the 2 turtle doves in a pear tree?

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Here’s to your successful online endeavor!

-Adam Paudyal.

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