Instructions On How To Write An Elevator Pitch For Your Blog.

Have you ever thought of writing an elevator pitch for yourself, your business or your blog? The importance of an elevator pitch is immense in today’s business world. A carefully constructed pitch can be the difference between success and failure. So, in this post I want to explain what an elevator pitch is and provide some important tips and instructions on how to write a compelling pitch for your business or a blog.

What is an Elevator Pitch?

Elevator pitch is a short overview of your products, services, ideas or a project that you can use to get your point quickly across to another person. The idea of an elevator pitch is to deliver what you do in a short sentence, usually 100-150 words, literally in a time span of an elevator ride.

Since it has to be short and to the point, you should only include the main ideas you are trying to relay and exclude all the unnecessary words. Some of the fundamental points you should include in your elevator pitch are as follows:

• Who you are and what you offer…. your products, services, projects, ideas….
• How is it beneficial and who is going to benefit?….your audience, visitors, clients….
• How are you going to be successful with what you offer?….the combination of what you offer and how is it going to help somebody….

The benefit of having a carefully constructed elevator pitch is huge for any businesses. This can be the one thing that separates you from your competition and anything that distinguishes you from your competition is always a plus. You need to have one ready so that you can readily convey about yourself, your business or your blog when the opportunity arises. This is to ensure that you have something effective to say about what you offer instead of stuttering when the time comes. Always think about an elevator pitch as a conversation opener and how you are going to expand from it to entice your potential audience or clients.

Why is it important to bloggers?

Bloggers, you need to create an elevator pitch because it helps identify your brand. It creates your unique identity amongst the competition. It can be the potential PUNCH for your random visitors to become regular visitors and then into clients. It can also be a guideline to writing contents in your blog. Furthermore, it helps in search engine optimization as well as promoting your blog in the web.

The main idea of having an elevator pitch in blogs is to communicate efficiently to your audience in a short period of time. Keep in mind, your audience just might be your potential customers, advertisers, fellow bloggers as well as business partners. In order to communicate efficiently to all these prospects, elevator pitch comes in real handy.

Where can you use an elevator pitch?

As a blogger, there is no limit to where you can use an elevator pitch. It can be used just about anywhere you advertise your blog.

• One of the most important places it can be used is in the Tagline for your blog. An effective tagline in your blog is definitely going to separate you from your competition. Your visitors can quickly grasp what your blog is about and are more likely to stay longer in your blog.
• You should certainly use an elevator pitch in your About page. According to statistics, first time visitors are more likely to visit your ‘About’ page. What better place to have one where you describe about yourself or your business.
• It can also be used while conversing with your readers, fellow bloggers and journalists. Giving a brief insight to what your blog is about compels your audience to go deeper into your blog and listen to your say.
• Adding one to a signature in your email and forums clarifies what you do.
• You can also use it in your social media profiles and your business cards.

The opportunities to use an elevator pitch is certainly not just limited to the above points. There are endless ways you can use it for your benefit.

How to write an elevator pitch for your blog?

There are lots of ideas you can consider and use while writing an elevator pitch for your blog. Some are as follows:

1. The very important aspect of having an elevator pitch is for communication. You are attempting to tell you visitors what you do or what your site is about in a short time span.
2. The reason you are using one in your blog is for your target audience. So, brainstorm the words and phrases that best describe your site and use them in your elevator pitch.
3. Keep it clear, concise and short. Use it like a PUNCH that your visitors are not going to forget easily. Eliminate any unnecessary words that might deviate your visitors away from your focus.
4. Make it stand out. There are many different ways you can make a pitch unique and stand out amongst your competition. Using a question or humor helps make your elevator pitch unique. Make use of your imagination while writing an elevator pitch. Let it be more inspiring for somebody to go read more of what you have to offer.
5. Write a post based on it. Get feedback from your audience. Ask them how you can improve your elevator pitch.

Now It’s your turn….

Do you have a compelling elevator pitch for what you do? How and where do you use it? Please don’t hesitate to share your thoughts in the comments below…..If you really like this article then please tweet it and share it in Facebook or your preferred social media sites.

Here is to your successful online endeavor!

-Adam Paudyal.

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