I know you must have heard a lot about how Twitter can be a great way to promote your site online. For many of you Twitter may be the top source of traffic to your blog or website. It certainly has been one of my top traffic sources ever since I started implementing the right way of using Twitter to effectively promote my sites.
However, twitter is noisy and lots of people really don’t have a clue on how to properly use it to promote their sites. Just recently I stumbled upon a post about the fun way of using twitter by Ana Hoffman. After reading her post I concluded that the tactics she talks about in that post certainly is going to help any blogger (including myself) to efficiently use twitter for maximum exposure.
So, today I would like to expand on what Ana talks about in her post so that you can follow the same simple strategies for your own benefit. And don’t forget to check out Ana’s blog Traffic Generation Cafe to find out about various ways to generate traffic for your site. I highly recommend it.
Many argue that twitter should be more personal and some say that the more time you spend networking on twitter the more beneficial it is for you. Well, this may be true to some extent. Of course, twitter can be great way to network with the people that are already following you; by asking them questions, tweeting your posts, retweeting other blogger’s posts, sending direct messages and so on.
But how do you get more people to follow you?
Before I talk about this any further, I can’t help but delve into the prevalent debate on whether to go for quantity or quality of followers in Twitter.
Quantity or quality?
There is no doubt that you should in fact strive for quality. Quality always counts over quantity. But if you really think about it; with twitter first thing you have to do is go is for quantity. The more people follow you the more prominent your voice becomes – more people are liable to read your tweets, network with you and you build on your social proof. But for people to start following you, you should follow them first. You know, people are likely to reciprocate and follow you back if you follow them.
Best Twitter strategy:
Statistically, it has been know that 90% of the new twitter users do not come back to use twitter for approximately 30 days. With the statistics not really on your side, you may ask what is the best strategy in getting attention of those new twitter users. This is where your blog comes toplay. Your primary goal should really be to capture the attention of those users and bring them to your blog instead of trying to connect with them in twitter.
It is way beneficial for you to bring them to your blog instead of networking with them using twitter. Why? Simply because it is much easier to connect with them on a deeper level when you bring them to your own site.
So the best approach would be to go for the quantity first and then quality. Get as many of those new twitter users to your blog so that you can engage with them on a level that you can’t do with twitter alone.
Ana talks about some simple steps you can implement in order to achieve this goal which I have listed here;
1. Create multiple twitter accounts:
I don’t know if you have noticed or not but twitter has a limit based on how many are following you and how many you can follow. You are not allowed to follow more than 10% of the people that are following you. So if 1000 people are following you are not allowed to follow more than 1100 people.
Now when you are going for quantity this may pose a problem. When you have only one twitter account it may take forever to gain large amount of followers. The best way to tackle this problem is to have more than one twitter account.
2. Compose direct messages:
Using direct messages is a great way to connect with people that are following you. But here you don’t just create any direct message, you compose a message that calls people to take action to come visit your site.
Before you start creating a direct message, create a page in your blog where they can come visit and promote themselves, their blog, websites or business and share the links as well. The idea of giving them the free promotion page with no strings attached is an awesome tactic that provides them with a great incentive to come network with you.
Instead of saying hey come to my site and leave some comments, network with me, follow me on twitter, be my fan in facebook; you construct a message just letting them know that you have a free space in your blog to promote their links and introduce themselves. Who wouldn’t like free promotion? Right!
3. Automate the process:
Sending a lot of direct messages can really take up a lot of your already limited time. So, the best approach to go about doing this is get this whole system as automated as you possibly can. You can use various twitter tools for this purpose which is going to cost you an upfront investment but it could be well worth it in the long run. One of the automated tools Ana recommends, which I also recently bought, is Tweetadder.
4. Target your followers:
Instead of giving out direct messages to everyone, target the people you want to connect with. You see, you don’t really want to connect with people tweeting about their pets if your blog is about internet marketing and you are trying to connect with people who are interested in that particular niche. Even though having followers from different niches may not hurt you, it is beneficial to have more targeted followers than those that are not targeted.
5. Tweet in blocks:
In the vast ocean of tweets what are your best chances of being visible if you just post one tweet at a time? Not very much. You don’t have to be good in mathematics to comprehend that if you tweet in blocks the probability of your tweets being more visible is raised up significantly. So, it is best to tweet in blocks of at least 4-6 tweets consecutively.
6. Schedule to follow and unfollow:
The twitter limit I talked about above confines you to follow no more than 10% of the people that are following you. So you need to unfollow some of your followers once in a while in order not to go over the limit. This can be best achieved when you create a simple schedule. Follow for 5 days and unfollow for 1 day or anything similar that works according to your schedule.
What do you think about these tactics to get more followers? Are there any other tactics you use to gain maximum exposure?
Here’s to your successful online endeavor!
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